Sakshi (media group)

Sakshi Media Group is headquartered in Hyderabad with a reach spread over not just Andhra Pradesh but also Telangana, Karnataka and Tamil Nadu. Sakshi offers daily news coverage in various languages, including Telugu, English and Hindi, thereby ensuring that its readership covers a wide audience bracket. Besides the print media, Sakshi also offers a 24-hour news channel, Sakshi TV, that reports on updates across various categories, including politics, business, sports, and entertainment. The channel also offers several talk shows, expert analysis and debates on contemporary topics, making it the media group of choice in the region.

One of the prime reasons behind the success of Sakshi Media Group lies in its ownership status. Its founder and proprietor Mr. Jaganmohan Reddy himself comes from a media background, being a young entrepreneur and politician with vision for ethical and quality journalism. Having personally managed a magazine called Jagati in his early days, the pursuit of excellence in journalism has been his passion.

Over the years, Sakshi Media Group has excelled in news presentation and in breaking exclusive news stories. It is this competence and reputation that has won it the trust and respect of readers and viewers alike, offering unbiased and fearless news that separates it from other media groups in the region. The group also invests in investigative journalism hence raising public awareness and facilitating responsible governance.

The media group has won an array of prestigious awards over the years for its journalism, including the Raja Ram Mohan Roy award, the best investigative journalism award, and the best media award in Telugu at the National Excellence Awards 2020. Sakshi TV is renowned for its live news coverage and its interactive programming such as Sakshi Sahasam which aims at resolving citizens’ complaints, strengthening administrative accountability.

The group has been consistently innovative in its presentation of news and information, with its social media handles, including YouTube and Twitter, garnering a vast following with its live shows and exclusive bytes from celebrities and leaders across domains.

Sakshi has also established itself as an influential player in the business space, assisting corporate clients to communicate their message to the potential audience by offering customized branding opportunities. Partnering and working with the group, in turn, helps corporates to enhance their customer engagement and reinforce their brand value.

In recent years, Sakshi has also been instrumental in promoting social programs and activities that work for the betterment of society. From blood donation to extending COVID-19 pandemic relief, Sakshi has been active in promoting initiatives that help the underprivileged in society. The group is also engaged in conducting research, publishing articles and other informative pieces, and organizing talks and discussion forums on various contemporary topics.

In conclusion, Sakshi (media group) has a significant presence and influence in the Indian media industry. It has gained immense popularity, attracting a vast audience owing to its comprehensive and in-depth coverage of various domains like society, politics, business, and entertainment. The group’s ethical journalism, while being balanced, fair and impartial in its approach, has earned it a loyal following in the region. Sakshi also promotes the active engagement of the community while maintaining a humanistic profile. We can safely say that Sakshi Media Group remains an innovative and reliable media house that will continue to reinvent itself to stay relevant and engage with its audience in years to come.