Be Real is a campaign that focuses on promoting body confidence in young people. The campaign is spearheaded by Youth Focus North East, UK’s leading youth charity, and is delivered in partnership with a range of organisations, including Dove, the PSHE Association, Nesta, and the National Children’s Bureau.

At its core, the Be Real campaign seeks to challenge the unrealistic beauty standards that young people are bombarded with by traditional media outlets, social media, and advertising. The campaign recognises that such standards can result in a number of negative outcomes, including low self-esteem, negative body image, unhealthy behaviours, and mental health issues.

To combat these issues, the Be Real campaign uses a range of tactics, including awareness-raising, lobbying, and working with schools and education providers. Here’s how Be Real works:

Raising awareness

The Be Real campaign aims to raise awareness of the impacts of unrealistic beauty standards among young people, their parents, and carers. This is achieved through a range of initiatives, including social media campaigns, events, and workshops. The campaign seeks to provide a safe space for young people to discuss their feelings about their bodies and the pressures they face to conform to unrealistic beauty standards. In addition, Be Real works to promote positive role models and body diversity, encouraging young people to celebrate and appreciate their unique features.

Lobbying

Be Real works with policymakers and other stakeholders to advocate for changes that support body confidence in young people. This includes working with the government to promote body confidence in school curricula, and campaigning for changes to advertising regulations that would require more diverse and representative models. Additionally, Be Real advocates for the regulation of social media platforms to ensure they are not contributing to the promotion of harmful beauty ideals.

Schools and education providers

Be Real works directly with schools and other education providers to embed body confidence and promote positive body image in the classroom. This includes providing resources and training for educators in how to facilitate conversations about body image and self-esteem, as well as equipping young people with the tools they need to develop their own positive self-image.

Ultimately, the Be Real campaign aims to create a world in which young people feel confident in their own bodies and can navigate the world without being subjected to harmful beauty standards. Through its wide range of initiatives, Be Real works to empower young people to embrace their unique features, and to recognise that true beauty lies within.

In conclusion, Be Real is a powerful campaign that is making a real difference in the lives of young people. By raising awareness, lobbying, and working with education providers, Be Real is creating a society in which body confidence is promoted and celebrated. In a world where unrealistic beauty standards are the norm, Be Real provides an essential counterpoint, one that values individuality and diversity above all else.

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