Be Real is a social movement that was launched in the UK in 2014. The aim of the campaign is simple: to encourage young people to be themselves, rather than trying to conform to the unrealistic beauty standards that are often portrayed in the media.

But how does Be Real work, and what impact has it had on young people around the world? Here, we take a closer look at the movement and explore the ways in which it is helping to promote a healthier approach to body image.

What is Be Real?

Be Real was created by a coalition of leading UK organizations, including the YMCA, Dove, and Girlguiding. The campaign aims to challenge the beauty industry and the media to promote a more diverse and realistic portrayal of body image, to empower young people to feel confident in their own skin.

The movement encourages young people to pledge to be themselves, and to support others in doing the same. It offers tips and advice on how to improve body confidence, alongside campaigns that aim to change the way people think and feel about themselves and others.

How does Be Real work?

Be Real is a multifaceted campaign that uses a range of different tactics to encourage positive change. These include:

– Social media: Be Real uses social media platforms to disseminate its message and to engage with young people. The campaign has a strong online presence, with dedicated accounts across all the major social networks.

– Advertising: Be Real creates eye-catching advertising campaigns that challenge the unrealistic beauty standards that are often portrayed in the media. These ads are designed to make people think, to raise awareness of the issue, and to encourage people to pledge their support for the campaign.

– Events: Be Real organizes a range of events, from conferences to workshops, that bring together young people and other experts to discuss the issues surrounding body image. These events provide a space for young people to share their experiences and to network with other like-minded individuals.

– Partnerships: Be Real partners with a range of different organizations, from charities to schools, to help to spread its message and to increase its impact.

What impact has Be Real had?

Since its launch, Be Real has had a significant impact on the way young people think and feel about themselves and others. The campaign has:

– Raised awareness: Be Real has helped to raise awareness of the issue of body image and to start a conversation about the unrealistic beauty standards that are often promoted in the media.

– Improved body confidence: By encouraging young people to be themselves and to feel confident in their own skin, Be Real has helped to improve body confidence and self-esteem in those who pledge their support to the campaign.

– Influenced policy: Be Real has helped to influence policy on body image, with its message being heard by governments and policymakers around the world.

– Created a movement: Be Real has created a movement of young people who are passionate about challenging unrealistic beauty standards and promoting a healthier approach to body image.

In conclusion, Be Real is a powerful social movement that is leading the way in promoting a healthier approach to body image. By encouraging young people to be themselves, and to support others in doing the same, the campaign is helping to create a world where everyone can feel confident in their own skin. Whether you’re a teenager, parent, teacher, or policymaker, there are many ways to get involved with Be Real and to help to promote positive change.

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