Established in Paris in 2008, The Kooples was founded by three brothers, Alexandre, Laurent, and Raphaël Elicha. Inspired by their parents, who were also fashion entrepreneurs, the Elicha brothers set out to create a brand that would combine classic and modern elements to cater to a diverse range of tastes.
What sets The Kooples apart from other fashion brands is its distinctive concept of “savoir-faire.” The brand prides itself on blending rock ‘n’ roll aesthetics with classic tailoring techniques, resulting in clothing that exudes a sense of effortless coolness. Every piece of clothing is meticulously crafted to meet the brand’s high standards of quality and style.
The Kooples has managed to strike a balance between simplicity and extravagance, offering fashion-forward designs that appeal to both men and women. Their collections encompass a variety of clothing items, including dresses, suits, jackets, shirts, and accessories, all inspired by a blend of British and French influences.
One of the brand’s key selling points is its commitment to inclusivity. Unlike many high-end fashion labels, The Kooples strives to create clothing that can be shared among couples, regardless of gender. The brand promotes a gender-fluid approach to fashion, breaking down stereotypes and embracing individual style choices.
The Kooples has also collaborated with several notable icons and influencers, such as Emily Ratajkowski, Irina Shayk, and Zayn Malik. These collaborations have allowed the brand to further expand its reach and bring its unique style to a wider audience.
In addition to its innovative designs, The Kooples places a strong emphasis on sustainability. The brand is dedicated to reducing its environmental impact by using organic or recycled materials whenever possible, as well as adopting ethical manufacturing practices.
The success of The Kooples can be attributed to its ability to tap into the desires of the modern consumer. The brand’s rebellious and non-conformist resonates with those who seek to defy traditional fashion norms and make a statement through their style choices.
Today, The Kooples has an extensive global presence, with stores in major fashion capitals such as Paris, London, New York, and Tokyo. In addition to its physical stores, the brand also operates an online platform that allows customers from around the world to access its collections.
Overall, The Kooples has managed to establish itself as a prominent force in the fashion industry, combining timeless elegance with a modern twist. With its dedication to quality, inclusivity, and sustainability, the brand’s appeal is likely to continue growing as it continues to push boundaries and challenge the status quo. Whether it’s a tailored suit or a leather jacket, The Kooples offers clothing that allows individuals to express their unique style and embrace their inner rebel.