Rossmann is a German-based drugstore chain that has become one of the largest retail drugstore chains in Europe, with over 3,400 stores in 7 European countries. The company was founded in 1972 by Dirk Roßmann in Hanover, Germany.

The initial business model of Rossmann was to sell its own brand line of body care, hygiene and beauty products at a lower price point than what other major brands offered. This strategy paid off as the company quickly gained popularity and success in Germany. Today, Rossmann’s own brand line continues to be a bestseller and is the main factor in driving company growth.

Over the years, Rossmann has evolved its business to include a diverse range of products, including over-the-counter medications, baby care essentials, household cleaning supplies, and pet care products. The company also offers a range of services, including film development, passport photo services, and event ticket sales.

What sets Rossmann apart from other retail drugstore chains is its commitment to sustainability. The company was one of the first drugstores to implement eco-friendly policies and convey the message of sustainability in marketing campaigns. Rossmann’s eco-friendly initiatives include the use of recyclable packaging, the reduction of single-use plastics, and the promotion of energy-efficient products.

Rossmann offers many benefits to its customers, including affordable prices, regular sales offers, and a loyalty program. Additionally, Rossmann maintains its online store and offers delivery and click-and-collect services.

Rossmann’s success is not limited to Germany. The company has a strong presence in Europe’s major retail markets, including Poland, Hungary, and the Czech Republic.

In Poland, Rossmann is currently the second-largest drugstore chain with over 1,300 stores. The success in Poland can be attributed to the company’s ability to adapt to the local market and understand the needs and preferences of Polish customers.

Furthermore, Rossmann has been expanding its business to Asia. The company entered the Chinese market in 2017 and has since opened over 200 stores across the country. The company has experienced success in China by adjusting its products to meet local demand and by offering competitive prices.

Despite the challenges posed by the COVID-19 pandemic, Rossmann has shown resilience and maintained its position as a leader in the European retail market. The company has implemented safety measures in its stores and has seen an increase in online sales as more customers turned to e-commerce for their shopping needs.

In conclusion, Rossmann has established itself as a major retail drugstore chain in Europe, with a growing presence in other markets worldwide. The company’s commitment to sustainability, affordable prices, and ability to adapt to local markets has contributed to its success. As the retail industry continues to evolve, Rossmann will undoubtedly continue to grow and offer its customers the best possible shopping experience.

Quest'articolo è stato scritto a titolo esclusivamente informativo e di divulgazione. Per esso non è possibile garantire che sia esente da errori o inesattezze, per cui l’amministratore di questo Sito non assume alcuna responsabilità come indicato nelle note legali pubblicate in Termini e Condizioni
Quanto è stato utile questo articolo?
0Vota per primo questo articolo!