Instagram's IGTV has revolutionized the way we consume video content on the platform. With longer, vertical format videos being the norm, IGTV offers a great opportunity for businesses, influencers, and content creators to engage their audience in a more immersive manner. In this complete guide, we'll walk you through the steps to get IGTV on Instagram:

What is IGTV?

IGTV is a stand-alone app, as well as a feature within the Instagram app, that allows users to upload and watch long-form vertical videos. It offers a new way for creators to share more engaging content and for viewers to discover videos tailored to their interests.

How to Access IGTV on Instagram?

Accessing IGTV and enjoying its features is simple. Follow these steps:

  • Open the Instagram app on your mobile device.
  • Tap on the IGTV icon located in the top right corner of the screen.
  • If you don't see the IGTV icon, you may need to update your app to the latest version.

How to Create an IGTV Channel?

In order to upload videos to IGTV, you must have your own channel. Creating one is easy:

  • Open the IGTV section within the Instagram app.
  • Tap on the gear icon (settings) located on the right-hand side.
  • Select "Create Channel."
  • Follow the prompts to set up your channel, including choosing a profile picture and a description.

How to Upload Videos to IGTV?

Now that you have your channel, let's upload your first video:

  • Tap on the "+" icon at the bottom of the IGTV section.
  • Select the video you want to upload.
  • Choose a cover photo for your video.
  • Add a title and description to your video.
  • You can also share a preview of your video to your Instagram feed.
  • Tap on "Post" to upload your video.

IGTV Best Practices

To make the most out of your IGTV presence, consider the following best practices:

  • Create engaging and high-quality vertical videos that resonate with your target audience.
  • Optimize your video titles and descriptions with relevant keywords to improve discoverability.
  • Promote your IGTV videos across your other social media channels to boost visibility.
  • Experiment with different video lengths to find what works best for your content.
  • Engage with your audience by responding to comments and building a community around your videos.

Now that you have a complete guide on how to get IGTV on Instagram, it's time to start creating and sharing your outstanding vertical videos. Embrace this new opportunity to captivate and connect with your audience like never before!

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