TBH (To Be Honest) is a famous social media app that was launched in 2017. The app was created by Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon. Its unique algorithm enables users to exchange anonymous compliments with their friends in a quiz-like format. TBH’s popularity soared so fast that only within nine weeks, the number of downloads reached 5 million, and it subsequently won the Apple Design Award 2018 with its unique social media experience. To use TBH, users must first create an account, select their school or college, and invite their friends to participate. This way, the platform ensures that the compliments given are only exchanged within a trusted network, thereby avoiding cyberbullying and negative comments. TBH works as a game first and foremost, with anonymous poll options where users are prompted to choose between four possible answers to a question. Each question is selected from a variety of categories, including “Best to Bring Home to Mom,” “Always Has Your Back,” and “Never Fails to Make You Laugh.” Each question your friend answers about you determines which compliments you receive on TBH, and the app prevents users from writing their compliments to eliminate negative comments. The app is also frequently updated, and new questions and categories are added regularly. One of the reasons that TBH has grown so fast in such a short time is because it fills a particular niche that other social media platforms do not offer – anonymous positivity. Some users find that Twitter, Facebook, and Instagram can quickly become a cesspool of negativity, with mean or rude comments being thrown around regularly. On TBH, however, users are limited to anonymous compliments only, creating an environment that is built on positivity. Another fun feature of TBH is that you can earn gems, which you can use to unlock even more categories of questions. Answering questions about your friends also allows you to unlock rewards such as the "I'm a Good Friend" gemstone. However, one downside to feeling free to write what you would not usually say is that users might give too much weight to strangers' opinions. For vulnerable users or those with low self-esteem, the relentless questioning of personality preferences and qualities could lead to anxiety or depression. In conclusion, TBH provides a genuinely unique social media experience that has pleased its many users. The app is perfect for high school and college students as it’s limited to the student community and ensures anonymity in a positive, supportive space. It is a great place to connect with friends and provides an outlet for fun, lighthearted self-reflection. With the app continuously updating with new categories and questions, users will never run out of ways to express themselves and have fun with their friends.