Signet Jewelers is the largest specialty jewelry retailer in the United States and Canada. It has a rich history of providing top-quality jewelry to its customers for more than 100 years. The company was founded in 1910 as a small retail store in Mount Vernon, Ohio, and grew into a chain of jewelry stores throughout the Midwest. Today, Signet operates more than 3,300 stores in the United States, Canada, and the United Kingdom. The company's brands include Kay Jewelers, Zales, Jared, JamesAllen.com, Peoples, Piercing Pagoda, and H.Samuel. These brands offer a wide range of jewelry, including engagement rings, wedding bands, diamonds, earrings, necklaces, bracelets, and watches. One of Signet's strengths is its ability to appeal to a wide range of customers through its diverse brand portfolio. Kay Jewelers, for example, offers classic and affordable jewelry, while Zales focuses on engagement rings and high-end fashion jewelry. Jared, on the other hand, caters to a luxury consumer with a wide range of premium jewelry. In recent years, Signet has invested heavily in its e-commerce business, launching JamesAllen.com in 2006, a revolutionary online engagement ring shopping experience where customers can view and examine the diamond virtually. Today, JamesAllen.com is a leading online diamond and bridal jewelry retailer, with global shipping. In 2017, Signet acquired the online jewelry retailer, R2Net, which operates JamesAllen.com as well. This acquisition has allowed Signet to expand its digital capabilities and provide a seamless omni-channel shopping experience for its customers. Signet has also demonstrated its commitment to social responsibility by joining the No Dirty Gold campaign, which calls for more responsible mining practices. The company has also established the Signet Responsible Sourcing Protocol, which ensures that its suppliers comply with ethical and environmental standards. Despite the company's success, Signet has faced challenges in recent years. In 2018, news reports revealed that some customers had been sold diamonds that were not ethically sourced. The company responded by implementing new policies and procedures to ensure that all diamonds are responsibly sourced. Signet has also faced financial challenges, with declining sales and declining share prices. In response, the company has implemented a transformation plan to improve its financial performance. This plan includes cost-cutting measures, store closures, and a renewed focus on its core customer base. Overall, Signet Jewelers is a leading player in the jewelry industry. The company's diverse portfolio of brands, strong e-commerce presence, and commitment to social responsibility are all factors that contribute to its success. While Signet faces challenges going forward, the company's leadership remains committed to its core mission of providing customers with the very best jewelry shopping experience.