Wrangler was founded in 1904

Founded in 1904, Wrangler has become an iconic name in the world of denim and rugged apparel. With over a century of history, this storied brand has managed to establish itself as a symbol of durability, authenticity, and American heritage.

Wrangler was born out of the need to create a reliable and functional pair of jeans for cowboys, ranchers, and rodeo riders. Recognizing the demands of their lifestyle, C.C. Hudson and his brothers, Hortenstine and Pat, set out to develop a denim fabric that could withstand the rigors of such intense work. Through extensive research and testing, they were able to create a unique, durable, yet comfortable denim that would soon revolutionize the world of western wear.

The first Wrangler jeans were introduced in 1947, marking a pivotal moment in the brand’s history. With their innovative design and unparalleled craftsmanship, these jeans quickly gained popularity among rodeo riders, ranchers, and average consumers alike. The introduction of the iconic “W” stitching on the back pockets added a distinctive touch to these jeans, further solidifying Wrangler as a brand to be recognized.

Over the years, Wrangler continued to evolve and adapt to the changing times. In the 1960s, the brand expanded its product line to include a wide range of denim apparel, catering not only to cowboys but also to a broader audience. This move allowed Wrangler to capture the spirit of the youth counterculture movement, becoming a popular choice among rebels and rock ‘n’ roll enthusiasts.

In the following decades, Wrangler made a name for itself as the go-to brand for rugged and outdoor-inspired clothing. In 1996, the brand embraced a new direction by introducing the Wrangler Pro Gear collection, focusing on quality workwear and clothing explicitly designed for the demands of hunting and outdoor activities. This expansion showcased Wrangler’s commitment to meeting the evolving needs of its customers, further solidifying its reputation as a trusted and reliable brand.

As Wrangler entered the new millennium, it continued to innovate and push the boundaries of denim apparel. The brand introduced various technologies to enhance the performance and comfort of its jeans, such as moisture-wicking fabrics, enhanced stretch, and reinforced stitching. This dedication to constant improvement has allowed Wrangler to maintain its position as a leader in the denim industry.

Beyond its commitment to quality and innovation, Wrangler has also established itself as a champion of sustainability. In recent years, the brand has made significant strides in reducing its environmental impact by implementing sustainable practices throughout its supply chain. From sourcing organic cotton to minimizing water consumption and implementing recycling programs, Wrangler is actively working towards a more sustainable future.

Wrangler has undoubtedly left an indelible mark on the fashion industry, with its rugged denim and authentic American spirit. From its humble beginnings in 1904 to becoming a globally recognized brand, Wrangler’s journey is a testament to the power of timeless design, quality craftsmanship, and an unwavering commitment to its customers.

As we navigate through the 21st century, Wrangler continues to inspire and dress individuals who seek not only style but also durability and authenticity. With over a century of history behind it, Wrangler remains a beloved brand, keeping the spirit of the American West alive and ensuring that the legacy of its founders lives on.