Where to send the wines for inclusion in the guide

Wine guides are an essential resource for both wine enthusiasts and professionals in the industry. They provide insights into the best wines available, making it easier for consumers to make educated decisions when purchasing or ordering wine. For winemakers and distributors, having their wines featured in these guides can significantly enhance their reputation and increase sales. This article aims to provide guidance on where to send wines for inclusion in the guide.

1. Research the Guide: Before submitting your wines to any guide, it is crucial to research and understand its target audience and criteria. Each wine guide caters to a specific group of consumers or has a particular focus, such as regional wines or organic and biodynamic offerings. Familiarize yourself with the guide’s previous editions, as well as the types of wines they typically feature, to ensure that your wines align with their preferences.

2. Professional Wine Competitions: Many prestigious wine competitions also publish guides or list top-performing wines. Submitting your wines to these competitions not only gives them a chance to win awards but also puts them in the running for inclusion in the guide. Notable competitions to consider include the Decanter World Wine Awards, International Wine Challenge, and the San Francisco International Wine Competition.

3. Wine Critics and Reviewers: Well-known wine critics and reviewers often release their own guides, which can have a significant influence on consumers’ wine choices. Consider sending your wines to reputable critics in the industry, such as Jancis Robinson, James Suckling, or Robert Parker. Their reviews and recommendations can carry substantial weight and help garner attention for your wines.

4. Wine Expos and Trade Shows: Participating in wine expos and trade shows is an excellent opportunity to showcase your wines to a wide audience of professionals in the industry, including journalists and reviewers. Take advantage of these events to network, make connections, and establish relationships with influential individuals who may have the power to include your wines in their guides.

5. Submit Samples to Wine Magazines: Wine-centric magazines often produce guides that highlight the best wines available. Some examples of renowned magazines that conduct wine tastings and publish guides are Wine Spectator, Wine Enthusiast, and Wine & Spirits. Research the submission guidelines for these magazines and send samples accordingly, adhering to their specific requirements.

6. Consult Local Wine Associations and Guilds: Many wine regions have local associations or guilds that produce annual wine guides showcasing the region’s offerings. These guides are instrumental in promoting the wines produced in a specific area. Reach out to these organizations and inquire about the submission process for their guides. They may also provide information on other relevant guides and resources that can help promote your wines.

7. Digital Wine Platforms: In recent years, various digital platforms and websites have emerged that focus on reviewing, rating, and promoting wines. Platforms such as Vivino and CellarTracker allow users to rate and review wines, helping to generate buzz and attention. Submit your wines to these platforms for a chance to reach a vast online audience and potentially be featured in their recommendations or guides.

Remember, inclusion in a wine guide is not guaranteed, as it is subject to the preferences and tastes of the guide’s creators. However, by strategically selecting where to send your wines and doing thorough research on the different guides and reviewers, you can increase the likelihood of your wines being considered. Be patient and persistent, as earning recognition in a reputable wine guide can significantly boost your wines’ visibility and success in the market.