Tous is a Spanish luxury brand that has become a highly recognized name globally. The company specializes in designing and manufacturing high-end jewelry, accessories, and apparel for both men and women. Tous was founded in 1920 by Salvador Tous Blavi and his wife Teresa Ponsa Mas when they started a small watch repair shop in Manresa, a town located within Catalonia, Spain.

Over the years, the brand has undergone a transformation, expanding from a small shop to a massive global corporation. With over 700 stores in 50 countries worldwide, Tous boasts a vast international network. The company has been consistently expanding, introducing new products that have allowed it to stay competitive in the current market.

The brand’s signature product is its distinctive teddy bear logo. This has become Tous’s most recognizable and significant symbol. The teddy bear was first introduced in 1985 by Rosa Tous, the daughter of Salvador and Teresa. The cute little bear has since become a staple of the company’s branding, and it is featured on every collection of Tous’s modern accessories, from bags to jewelry.

However, it wasn’t always smooth sailing for the company. In the mid-1990s, Tous faced significant difficulties when it started expanding globally. They were forced to face new challenges when they entered new markets and had to adapt to various consumer tastes and preferences. They initially focused on the Asian market, where they experienced some difficulties in the early stages. However, they overcame their obstacles and gradually increased their presence in the Asian market, with countries such as China, Hong Kong, and Japan now having numerous Tous stores.

Tous has become a beloved brand among many people, and it continues to attract new customers each year. The build of brand loyalty has been facilitated by the excellent quality and sophisticated style of the products that they offer. Although the brand is well known for its jewelry, they also offer a wide range of other products, such as bags, perfumes, watches, and other accessories.

In addition, the company has always emphasized the importance of social responsibility. Tous has several initiatives to this end, such as a collaboration with “Save the Children,” an organization dedicated to improving the lives of children around the world, which has been ongoing since 2008. The company also utilizes “fair trade” practices in which the company collaborates with local artisans to produce some of their products, such as bags, wallets, and other accessories.

In conclusion, Tous is a world-renowned luxury brand that has found success by keeping to its vision of producing high-quality accessories that appeal to customers worldwide. The company has managed to overcome challenges and obstacles, with a strong focus on social responsibility while adapting to new markets to expand the brand’s reach. The brand’s hallmark of a teddy bear is a sign of its iconic status in the industry, and as Tous continues to develop and innovate, we can expect it to maintain its position as a top brand in the luxury segment.

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