The Shade Room has become a phenomenon in the world of social media. Known for posting celebrity gossip, viral news and pop culture updates, its Instagram page has amassed over 20 million followers in just a few short years. The Shade Room has become a go-to source for all things entertainment, with its coverage ranging from the latest drama in the hip hop world to the latest Kardashian news. But how did this blog turn into a media empire?

The Shade Room was started in 2014 by Angelica Nwandu, a Nigerian-American entrepreneur from Los Angeles. Nwandu started the blog out of frustration with the lack of diversity in the entertainment industry. The blog began as a small website where she would share her opinions on celebrity news, but quickly gained popularity on social media. After noticing the demand for more coverage on black entertainment news, Nwandu decided to focus on creating content that is inclusive and speaks to a diverse audience.

The Shade Room is popular for its ability to break news stories before mainstream media outlets. Its team of writers and editors scour social media for the latest gossip and rumors, often posting exclusive content for their followers. The blog has also become known for its catchy headlines and humorous tone, making it a fun and entertaining source of news.

One of the most impressive aspects of The Shade Room is its success as a business. In 2018, the blog reportedly generated $20 million in revenue from advertising and partnerships, making it one of the most profitable blogs on social media. The site has worked with major brands such as Pepsi and Revlon, and has even had sponsorships with TV networks such as BET.

Despite its immense success, The Shade Room has not been without controversy. Its coverage of celebrity news has been criticized for being too negative and spreading rumors without fact-checking. The blog has also faced accusations of bullying celebrities, with some alleging that the site’s comments section is a breeding ground for online harassment.

In response to these criticisms, The Shade Room has made efforts to improve its journalistic standards. The site now employs fact-checkers and editors to ensure that the information it posts is accurate. It has also implemented stricter guidelines for its comments section, moderating its content to prevent harassment and hate speech.

Overall, The Shade Room has become a cultural phenomenon that has changed the way we consume entertainment news. Its ability to break news stories and provide a fresh perspective on celebrity culture has made it a go-to source for millions of people around the world. While it may have its criticisms, there’s no denying the impact that The Shade Room has had on the entertainment industry and social media as a whole.

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