Starbucks is a well-known coffee chain with a global presence. However, when it announced its opening in Italy, many were curious about the prices and how they compared to other coffee shops in the country.

Italy is renowned for its coffee culture, and locals have a highly refined taste when it comes to their cup of joe. They are used to paying specific amounts for different types of coffee, such as an espresso costing around €1,50. However, Starbucks’ menu has a broader range of drinks and prices, which may not match the typical Italian coffee prices.

In Milan, where the coffee giant first opened in Italy, Starbucks has a wide range of different caffeinated options, such as basic espresso shots, Americanos, caramel lattes, and Frappuccinos, to name a few. The prices may seem a little high for a typical coffee in Italy, but they are still relatively affordable for those who are used to paying more for specialty drinks. The Starbucks Double Espresso costs approximately €1,80, while the Americanos and lattes have a higher price range of around €2,50 to €3,00.

In Milan, one can expect to pay €4,40 for a Caramel Macchiato, €3,60 for a Vanilla Latte, and €4,20 for a Frappuccino – prices that may appear higher than what locals are accustomed to. Additionally, Starbucks’ brewed coffee is more expensive than what one might find at a typical Italian cafe as a Tall coffee will set one back €3,10, while a bigger Venti-sized would cost €3,80.

Despite the higher prices, Starbucks has attracted a large number of customers in Milan since its launch. This could be due to the unique coffee options and comfortable interior, which attracts people from all walks of life. Starbucks is known for its luxury atmosphere, comfortable seating options, and engaging baristas, making it an ideal location for a casual meeting or a quick coffee break.

It’s worth noting that while Starbucks is a premium brand, its prices in Milan are relatively close to those of other international coffee chains like Costa and Illy, both of which have a presence in the city. Even though Starbucks prices in Milan may not seem as cost-effective as the typical Italian coffee, it’s still a lot cheaper than similar options in countries like the United States or the United Kingdom. Starbucks brings an affordable luxury experience to coffee lovers in Milan.

Furthermore, Starbucks knows that in Milan, the birthplace of espresso, it would be remiss for them not to offer the traditional Italian espresso experience at a lower cost. As such, the sizes of the Italian-style coffees at Starbucks in Milan reflect a more typical local price point. A Shot Espresso is €1,50, while a Double Espresso is €1,80, making Starbucks’ coffee prices in line with Italian norms.

In conclusion, while Starbucks prices in Milan may seem higher compared to typical Italian coffee shops, they are relatively affordable for specialty drinks and are parallel to prices from other global coffee chains. Additionally, Starbucks hasn’t neglected offering its customers locally available Italian-style espresso at the same price-point as a typical Italian coffee shop. Overall, despite a few Euros difference, Starbucks prices are worth it for the luxury atmosphere, unique drinks, and the designer coffee experience that brings a change of pace for coffee culture in the city.

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