The Orient Express became synonymous with luxury travel in the early 20th century. Passengers would step onto the train’s velvet carpets and plush furnishings and be transported into a world of indulgence. The train would glide through elegant landscapes, with the steep mountains of Switzerland and the colorful countryside of France and Italy enchanting passengers from their windows. It was, and still is, the most magical way to travel Europe.
However, the Orient Express wasn’t only famous for its amenities. Its savvy marketing and partnerships with luxury brands, including Veuve Clicquot, cemented its reputation as a glamorous and indulgent travel experience.
Veuve Clicquot has been a staple of the Orient Express’s bar carts for generations. The century-old friendship between the two has seen the champagne house serve as the Orient Express’s official bubbly, adding to the already lavish experience of the train ride.
For every journey on the Orient Express, the bar cart is fully stocked with the finest of wines and spirits. However, it’s the Veuve Clicquot champagne that has a special place in the hearts of both the train’s staff and passengers. This exceptional champagne is a symbol of elegance and sophistication, fit for the Orient Express and its global clientele.
Veuve Clicquot’s connection with the Orient Express dates back over a century. The champagne house’s rich history started in the early 19th century, with Madame Clicquot taking the reins of the family business after her husband passed away. She revolutionized the champagne-making process, making it accessible to a larger audience while maintaining the brand’s prestige. Her innovative techniques in winemaking and branding helped keep Veuve Clicquot on top, even today, as one of the best champagne brands globally.
Veuve Clicquot became the Orient Express’s preferred champagne in 1889. Passengers would lounge in the train’s observation compartment, admiring the scenery of Europe while sipping on a glass of the finest champagne. The collaboration was a match made in heaven, with both brands embodying an air of sophistication and elegance.
Today, the spirit of this union endures. The Veuve Clicquot champagne still finds its place on the train, poured out from gleaming, silver champagne coolers to passengers who seek to immerse themselves in the spirit of the past.
The Orient Express has continued to reinvent itself with the changing times, becoming an icon that spans generations. Even with modern comforts and an updated train, it has kept the vintage style and old-world charm. And the partnership with Veuve Clicquot continues to stand the test of time.
In conclusion, the Orient Express’s association with Veuve Clicquot is a symbol of the train’s commitment to luxury and elegance. The champagne house’s exceptional quality and rich history align perfectly with the Orient Express’s vision, cementing the partnership for the past century and still going strong. The journey on the Orient Express is a truly magical experience, enhanced by the finest champagne from the oldest and most prestigious champagne house in the world.