Lego Group: A Journey Through Time

Lego has been an integral part of childhood for generations, and the company itself has undergone quite a few changes throughout its lifetime. Founded in Denmark in 1932, the Lego Group has gone from a small family-owned business to a global empire worth billions of dollars.

The Beginning

The company’s founder, Ole Kirk Christiansen, started as a carpenter, expanding into furniture pieces, and eventually into toys. He initially titled his company “Lego” which was derived from the Danish words “Leg Godt” which means “play well”. Ole began manufacturing wooden toys in the 1930s, and by the end of the decade, he had produced six different toy sets.

In 1947, Lego introduced the Automatic Binding Brick, which was the basis for the modern-day Lego brick. These blocks used the interlocking system, which made it possible to create various structures using basic pieces. They were initially made of wood but switched to plastic in 1949.

Growth and Expansion

In the 1950s, Lego experienced growth, and new sets, including town pieces, animals, and people, were introduced. By the 1960s, the company had expanded its production facilities, and the Lego bricks were one of the most popular toys in the world.

In 1969, the company created the first-ever Lego logo, which still is the same to date. Also, that was the year the company released Duplo bricks, which were designed specifically for younger children.

In the 1970s, Lego introduced new sets such as the Lego Technic, which was the first time Lego introduced an educational aspect of building complex technical machines. The company also released the Space and Castle themes, which were both very popular.

Lego in the 21st Century

In the early 2000s, Lego faced financial hardships and was on the verge of bankruptcy. However, in 2004, the company adopted a new approach that involved utilizing licensed products and movie franchises such as Harry Potter and Star Wars. This move helped to revive the brand, and the company took off once again.

The brand has continued to grow over the past two decades, with Lego expanding to games, video games, and amusement parks. In 2014, the company released its first major motion picture, “The Lego Movie,” which was a massive success and led to several sequels.

Lego has made a significant impact on the world of toys, with many individuals cherishing their childhood memories of playing with the building sets. Today, the company generates billions of dollars in revenue annually, and its brand recognition is known around the world.

Final Thoughts

Lego has come a long way since its humble beginnings of being a wooden toy manufacturer. From traditional building sets to licensing movie franchises and depicting as an educational tool, the Lego group has a significant impact on the toy industry.

The invention of the interlocking system makes the Lego brick truly versatile, and the brand remains popular with kids and adults alike. The Lego Group has undoubtedly managed to withstand the test of time and is set to continue to do so well into the future, delighting new generations of children and adults with its unique offerings.

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