The organizers of the event aimed to promote Italian wines and to establish Milan as a meeting point for international wine lovers. The event had a series of activities, including wine-tasting sessions, masterclasses, seminars, and tours to various wineries.
One highlight of the event was the Wine Showcase, which was held in the beautiful Trenno Park. The Wine Showcase featured an exhibition of over 2,000 different Italian wines, with visitors having the opportunity to taste different varieties. The event also had a section called “Taste The Future,” where selected wineries presented their new wine products that were not yet available in the market.
Another notable feature of Milan Wine Week 2019 was the “Wine Tunnel” installation, designed by the famous Italian artist, Natalia Criado. The Wine Tunnel was a beautiful tunnel-like structure that displayed the different wineries’ wine bottles in a creative and elegant way.
The event also had a section dedicated to wine and food pairing, where visitors could learn the best food combinations for specific types of wines. Other activities at the event included tasting competitions, wine-themed movies, and wine and music pairings.
Milan Wine Week 2019 attracted a diverse group of people, including wine enthusiasts, sommeliers, industry professionals, and tourists. The event offered a great opportunity for visitors to learn more about Italian wines, taste different varieties, and meet with industry professionals.
The event organizers worked hard to ensure that Milan Wine Week 2019 was a success. They organized activities that catered to the different needs and interests of visitors, making the event engaging, informative, and fun. They also partnered with local businesses and institutions to provide support and to promote Milan as a destination for wine tourism.
Overall, Milan Wine Week 2019 was a great success. It was a platform for wineries to showcase their products, a venue for wine enthusiasts to learn and enjoy, and an opportunity for Milan to establish itself as a destination for wine tourism. The event’s success is a testament to the organizers’ commitment and dedication to promoting Italian wines and creating a memorable experience for visitors.
As the Italian wine industry continues to grow and compete globally, events like Milan Wine Week play a critical role in promoting the country’s wine culture and heritage. Milan Wine Week 2019 has undoubtedly contributed to this effort, and wine enthusiasts look forward to the next edition in 2020.