As the COVID-19 pandemic continues to impact communities worldwide, a growing number of people are looking for alternative ways to buy their while maintaining social distancing. In Milan, Italy, some shopkeepers and farmers are rising to the challenge by offering a delivery service that brings fresh produce and other essential grocery items directly to customers’ homes.

The benefits of this service are clear. By allowing customers to avoid the potential crowded spaces of traditional grocery stores, the risk of infection is lowered for both customers and employees. Additionally, by supporting local farmers and shopkeepers, customers can ensure that their money is going directly towards supporting the local economy.

One such shopkeeper offering this service is Azienda Agricola Terracotta, a small organic farm located on the outskirts of Milan. Using the hashtag #Fermiamolepidemie (Let’s stop epidemics), the farm started offering a home delivery service in March of 2020. Customers can order a variety of fresh organic produce, such as kale, spinach, and tomatoes, as well as homemade pasta, sauces, and other pantry staples. The farm also welcomes customers to visit their shop in person, but delivery has quickly become more popular due to the pandemic.

Other small food businesses in Milan have stepped up to fill the gap as well. For example, Gastronomia Ameli, a family-owned deli in the city center, started offering a home delivery service in late March. Like Terracotta, customers can order a variety of fresh produce and pantry staples directly from the shop’s website, and orders are fulfilled within a day or two.

These businesses aren’t the only ones getting involved in this growing trend. Larger retailers such as Esselunga have also implemented home delivery services to meet customers’ needs during the pandemic. However, smaller, locally owned businesses offer a unique opportunity to support the community during this crisis, and many customers see the value in supporting their local economy in these trying times.

Despite the challenges faced by Milan’s small businesses, the city’s food scene remains vibrant, and shopkeepers and farmers are working tirelessly to make sure their customers’ needs are met while maintaining safety during the pandemic. By offering home deliveries, they are not only providing an essential service but are also bringing people together in new and innovative ways.

Ultimately, the success of these businesses will depend on the continued support of their customers. By choosing to shop locally, Milan’s residents can help these small businesses keep their doors open and continue to offer essential grocery delivery services well into the future. This model of community support and collaboration may be just what we need to weather the current crisis and build a more sustainable, resilient food system in the years to come.

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