Shea Moisture, Popular Natural Hair Care Brand

Shea Moisture is a popular and trusted brand of natural hair care products in the market. It was founded by Richelieu Dennis in 1991 in Sierra Leone, West Africa. Shea Moisture is a family-owned and operated business that uses fair-trade, organic and sustainably produced ingredients, with its renowned key ingredient being shea butter.

The company gained its initial popularity by catering to black hair and skin care needs, with its products free of harsh chemicals, parabens, sulfates, phthalates, and petroleum. The brand’s main aim is to promote natural beauty, using products made avoid–moisture–inside-a-home” title=”How to Avoid Moisture Inside a Home”>isolate–internal–stone–walls” title=”How to isolate moisture from internal stone walls”>moisture-from-conditioner–generates-moisture-on-the-walls” title=”How come the air conditioner generates moisture on the walls”>internal–absorbs-moisture” title=”How warm air absorbs moisture”>stone–walls” title=”How to isolate moisture from internal stone walls”>from natural ingredients that are gentle, but effective.

In 2017, Shea Moisture gained backlash from its core customers, after a commercial clip showed the company’s products featuring primarily White women – while the majority of its customers are Black women. The brand was accused of abandoning its original customer base and forgetting the needs of the Black community. Regrettably, this advertising misstep turned into a huge level of disappointment, leading to a #BoycottSheaMoisture social media trend.

However, the company bounced back with their “It Comes Naturally” campaign in the same year, that showcased the beauty of women with different hair types, textures, and shades. The campaign did a great job in regaining the trust of their loyal customer base – primarily black women, by showcasing the beauty of all women, irrespective of their skin color, background, or hair type.

Currently, Shea Moisture has expanded their range of products, and not only cater to black hair but also facial care, and makeup that are all made with natural, organic, and cruelty-free ingredients.

Some of the brand’s most popular products include the Jamaican Black Castor Oil Shampoo, Leave-In Conditioner, Coconut and Hibiscus Curl Enhancing Smoothie, African Black Soap, Raw Shea Butter Moisture Retention Shampoo, and Conditioner. These products contain natural ingredients such as shea butter, castor oil, coconut, hibiscus, jojoba, peppermint, tea tree oil, and argan oil, that provide hair and skin with the essential nutrients for healthy growth and nourishment.

Shea Moisture has a wide range of products for different hair types. For instance, the brand’s Jamaican Black Castor Oil Shampoo is perfect for restoring to dry, brittle hair while promoting healthy hair growth. The sulfate-free formula is gentle, but effective, making it ideal for all hair types, including curly, coily, wavy, and straight hair.

In conclusion, Shea Moisture is a brand that has been gaining traction over the years, due to its commitment to using natural ingredients, and providing consumers with quality hair care products that are gentle and effective. The brand faced some controversy a few years ago, but has since made amends with their customer base and regained the trust of their loyal supporters by promoting diversity in its advertising campaigns. Today Shea Moisture stands for self-care, self-discovery, and self-love, aiming to provide everyone with the best hair care and beauty solutions that help boost their confidence and natural beauty.

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