Lunelli, the famous wine and spirits maker, has acquired Cedrata Tassoni in an attempt to expand their portfolio of non-alcoholic beverages. The news of the purchase has come as a surprise to many, as Lunelli is renowned for its world-class wines and spirits.

Cedrata Tassoni is a well-known brand of Italian soft drinks that has been in business for more than a century. It was founded in 1956 in Saluzzo, Northern Italy, by a Sicilian called Paul Tassoni, and is known for its high-quality soft drinks that are ideal for any occasion. The company’s flagship product is a non-alcoholic carbonated drink called “Cedrata” which is made from citron extract and is a popular alternative to traditional sodas.

Lunelli has a long history of producing award-winning wine and spirits in Italy, and over the , it has successfully expanded its portfolio to include a wide range of drinks. That said, the decision to buy Cedrata Tassoni is seen as a significant move for the company as it marks its entry into the non-alcoholic beverage market. The purchase is a sign that Lunelli is looking to diversify its offerings and cater to a broader audience.

Commenting on the acquisition, Andrea Lunelli, CEO of Lunelli Group, said: “We are thrilled to welcome Cedrata Tassoni into the Lunelli . This iconic Italian brand has a long-standing reputation for producing top-quality soft drinks, and we are excited to bring its products to a wider audience. Our goal is to expand our range of non-alcoholic beverages and make Cedrata Tassoni a household name around the world.”

The acquisition will benefit both companies as it will enable Lunelli to leverage Cedrata Tassoni’s expertise in the non-alcoholic drinks market. At the same time, Cedrata Tassoni will benefit from Lunelli’s extensive resources, which will help it to grow beyond its current market in Italy. The terms of the deal have not been disclosed, but it is believed that Lunelli paid a substantial amount for the acquisition.

Under the terms of the acquisition, the current management team at Cedrata Tassoni will remain in place, and the brand will continue to operate as a separate entity. However, the partnership is expected to bring about significant changes to Cedrata Tassoni’s operations, with the company set to benefit from Lunelli’s vast distribution network and marketing resources.

The acquisition of Cedrata Tassoni is a significant move for Lunelli as it marks a departure from its core business of producing wine and spirits. However, it is a strategic move that is expected to have a positive impact on the company’s bottom line. The non-alcoholic beverage market is growing rapidly, driven by changing consumer preferences and increased health consciousness. By diversifying its portfolio, Lunelli is positioning itself to take advantage of this growth trend.

In conclusion, the acquisition of Cedrata Tassoni is a significant move for Lunelli Group. It marks the company’s entry into the non-alcoholic beverage market and is expected to bring about significant changes to Cedrata Tassoni’s operations. By diversifying its portfolio, Lunelli is positioning itself to take advantage of the growing demand for non-alcoholic beverages. With the Cedrata Tassoni brand now part of its portfolio, Lunelli is well placed to grow its business and further cement its reputation as a leader in the food and beverage industry.

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