How to sell wine by the glass from the silos

In recent years, there has been a growing trend in the wine industry to sell wine by the glass from the . This innovative method allows wineries to offer a wider variety of wines, while also ensuring freshness and sustainability. If you are a winery owner or manager looking to explore this exciting concept, here are some key steps to help you successfully sell wine by the glass from the silos.

1. Invest in the Right Silos: Begin by choosing the right silos for your winery. Look for ones that are specifically designed for wine , with airtight seals and temperature control settings. It’s also important to consider the size and capacity of the silos, ensuring they can accommodate the volume of wine you plan to sell by the glass.

2. Assess the Wine Selection: Evaluate your existing wine selection and determine which wines are suitable for selling by the glass. Consider factors such as popularity, quality, and price points. Aim to offer a diverse range of wines, including reds, whites, and rosés, as well as varietals from different regions.

3. Create a Rotating Menu: To keep things exciting for your customers, create a rotating menu featuring a selection of wines from your silos. This can be done on a weekly or monthly basis, allowing you to showcase different wines and encourage repeat visits from wine enthusiasts.

4. Train Your Staff: It’s crucial to train your staff on the specifics of selling wine from the silos. They should be knowledgeable about each wine, including tasting notes, production methods, and food pairing suggestions. Proper pouring techniques and glassware selection should also be covered during the training process.

5. Highlight the Sustainability Aspect: One key advantage of selling wine from the silos is the sustainability factor. Ensure your customers are aware of this by incorporating sustainability messaging in your marketing materials and by training your staff to communicate the environmental benefits of this method.

6. Offer Tasting Flights: Consider offering wine tasting flights, which allow customers to sample multiple wines in smaller quantities. This allows them to explore different options without committing to a full glass, giving them the opportunity to discover new favorites.

7. Focus on Wine Education: Conduct regular wine education sessions or events for your customers. This can include tastings, seminars, or guided tours of your winery, offering a deeper insight into your wines and winemaking processes. This helps to build a loyal customer base and establishes your winery as an authority in the industry.

8. Implement a Loyalty Program: Reward your repeat customers by implementing a loyalty program. Offer incentives such as discounts, exclusive access to limited releases, or invitations to special events. This encourages customers to keep coming back and creates a sense of community around your winery.

9. Collect Customer Feedback: Regularly seek feedback from your customers regarding their experience with your wine by the glass program. This will help you identify areas for improvement and ensure you are meeting customer expectations. Consider using surveys, social media polls, or even direct conversations to gather feedback.

10. Embrace Online Sales and Delivery: In today’s digital age, it’s important to offer online sales and delivery options. Create an easy-to-use website that allows customers to purchase your wines by the glass online. Implement a streamlined delivery system to ensure prompt delivery of their orders, making your wines accessible to a wider customer base.

By following these steps, you can successfully sell wine by the glass from the silos, offering a unique and sustainable wine experience to your customers. Embrace this evolving trend, and your winery may soon become the go-to destination for wine enthusiasts seeking an exceptional glass of wine.