How to correctly write the name of a wine

Choosing the right name for a wine can be a delicate and important task. It not only represents the wine itself, but it also contributes to branding and marketing efforts. When it comes to correctly writing the name of a wine, attention to detail and adherence to certain rules is crucial. In this article, we will guide you through the proper way to the name of a wine, ensuring accuracy and consistency.

1. Capitalization: The first rule to keep in mind is that wine names are typically written using initial capitalization. This means that the first letter of each main word should be capitalized, while articles, prepositions, and conjunctions remain lowercase. For example, “Château Margaux” or “Cabernet Sauvignon.”

2. Punctuation: In general, wine names do not require any punctuation marks. However, exceptions can be made when punctuations are part of the actual name or brand, like in “Châteauneuf-du-Pape” or “Raventós i Blanc.”

3. Accent marks and special characters: Wine names often include special characters and accent marks. These should be used accurately to maintain the integrity of the name. Failing to include or incorrectly using special characters can change the pronunciation and authenticity of the name. For instance, “Barolo” and “Bärliner Weinmeisterstrasse.”

4. Italics: When referring to the name of a specific wine, it is customary to italicize the text. This is especially important in written communication to differentiate between the wine name and the surrounding text. For example, “The 2016 vintage of Château Margaux is highly sought after.”

5. Vintage: The vintage year of a wine is an important aspect when referring to a specific bottling. It is typically placed after the wine name, following a comma. For example, “Château Lafite Rothschild, 2010.” However, if you are referring to wine in a general context, without specifying a specific vintage, the wine name stands alone without a year, such as “Château Lafite Rothschild is known for its exceptional quality.”

6. Appellations and regions: When writing the name of a wine, it is essential to include the appellation or region where the wine originates from. This gives the wine its geographical context and can provide further information about its characteristics. For instance, “Napa Valley Cabernet Sauvignon” or “Burgundy Pinot Noir.”

7. Trademarks and proprietary names: Some wines have trademarked or proprietary names that need to be respected when writing. Always use the exact spelling and formatting prescribed by the owner or producer. This may include registered trademark symbols or specific capitalization styles. For example, “Opus One®” or “Caymus Vineyards Special Selection.”

Remember, accuracy and consistency are key when writing the name of a wine. Pay close attention to spelling, capitalization, punctuation, and accent marks. By adhering to these guidelines, you can ensure that the name is correctly represented and that the wine maintains its authenticity and brand identity. Cheers to properly written wine names!