Are you looking to enhance your Instagram presence by adding the coveted ‘Swipe Up’ feature to your stories? You’ve come to the right place! In this step-by-step guide, we will walk you through the process of enabling the ‘Swipe Up’ feature on Instagram.

Step 1: Meet the Requirements

Before you can use the ‘Swipe Up’ feature, you must meet the following criteria:

  • Your Instagram account must be a business account or have a verified badge.
  • You need to have at least 10,000 followers.
  • An active link must be associated with your Instagram account.

Step 2: Create a Story

Now that you meet the requirements, it’s time to create an Instagram story. Follow these steps:

  1. Open the Instagram app on your mobile device.
  2. Tap on the camera icon located at the top left corner of the screen to access the story creation interface.
  3. Capture or upload the content you want to include in your story.

Step 3: Locate the Link Icon

Once you’ve created your story and added any desired stickers or text, locate the link icon at the top of the screen. It looks like a chain link symbol.

Step 4: Add the URL

Tap on the link icon and a new screen will appear. Enter the URL or link you want to associate with the ‘Swipe Up’ feature.

Step 5: Enable the ‘Swipe Up’ Feature

After adding the URL, you will see the option to enable the ‘Swipe Up’ feature. Toggle the switch to enable it.

Step 6: Publish and Test

Once you’re satisfied with your story, tap on the ‘Your Story’ button to publish it. Now, view your story and swipe up to test if the feature is working as intended.

Additional Tips:

  • If you have multiple links you want to share, consider using a link management tool like Linktree or Lnk.Bio to create a landing page with multiple links to share.
  • Keep your call-to-action clear and enticing to encourage your followers to swipe up.
  • Use stories strategically by combining engaging content with the ‘Swipe Up’ feature to drive traffic to your website, blog, or other social media profiles.

And there you have it! By following these simple steps, you can now leverage the ‘Swipe Up’ feature on your Instagram stories to take your engagement and reach to new heights. Happy swiping!

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