In today’s digital era, almost every aspect of our lives involves location-based services, ranging from ride-hailing apps to food delivery services. Location intelligence has become an essential tool for businesses to make intelligent decisions and gain a competitive edge. One company that is leading the way in location-based services is Here Technologies.
Here Technologies is a global leader in location-based services, providing a wide range of solutions for businesses, governments, and individuals. The company’s services are used by thousands of clients worldwide, including some of the biggest brands such as Amazon, BMW, and Microsoft.
The company was founded in 1985, initially named Navteq, and later changed to Here Technologies in 2012 after Nokia acquired the company. In 2015, a consortium comprising Audi, BMW, and Daimler acquired Here Technologies from Nokia for $3.1 billion. Today, the company is a wholly-owned subsidiary of the consortium and has its headquarters in Amsterdam.
Here Technologies offers a wide range of services that cater to different industries. For instance, it provides automotive solutions that include navigation, traffic analytics, and automated driving, among others. It also offers solutions for the logistics and transportation, public sector, and telecommunications industries.
One of the company’s strengths lies in its extensive mapping capabilities. Here Technologies has one of the most comprehensive mapping databases in the world, covering more than 200 countries. This vast database is instrumental in providing accurate geolocation services that enable businesses to make data-driven decisions.
Another notable feature of Here Technologies is its Open Location Platform. This platform provides developers with easy-to-use APIs and SDKs that enable them to create customized location-based applications. The Open Location Platform is aimed at reducing the costs and complexity associated with developing location-based apps.
Here Technologies also provides real-time traffic information, which is vital for businesses that rely heavily on transportation, such as logistics companies. The company uses advanced algorithms and machine learning techniques to provide accurate traffic information that is updated in real-time.
The company’s expertise in location intelligence has not gone unnoticed, and it has received numerous accolades over the years. For instance, Here Technologies was named a leader in the Gartner Magic Quadrant for Indoor Location Services, Global. It was also named as the best mapping solution at the 2020 Automotive Innovation Awards.
In conclusion, Here Technologies is a leader in location-based services, providing a wide range of solutions for businesses across different industries. The company’s extensive mapping capabilities, Open Location Platform, and real-time traffic information have made it a go-to service provider for businesses that rely heavily on location intelligence. With the continued growth of the location-based services market, Here Technologies is poised to play an even more significant role in the future of location intelligence.