Goyard

Often, luxury brands like Gucci, Chanel, and Louis Vuitton dominate conversations about high-end fashion. However, there’s a brand that is just as exclusive and luxurious as those mentioned above, but is discussed less often in the mainstream- Goyard.

Goyard is a French fashion house that was established in 1853. The brand is most famous for its luggage and travel bags, but also offers a range of fashion accessories like wallets, belts, and even pet accessories. Goyard prides itself on being an exclusive and private brand, with very little advertising and a minimal social media presence. Goyard is a brand for those who know luxury, and it is often referred to as the ‘secret luxury brand’.

One of the reasons for Goyard’s exclusivity lies in its production. Each Goyard product is handcrafted in the brand’s workshop in France, and there’s no mass production involved. Furthermore, Goyard does not sell products online, and the brand has only a few boutiques dotted around the world. This means that owning a Goyard product is a rare privilege, as access to their products is limited, and those who do own a Goyard product are considered part of an exclusive club.

Goyard’s most iconic product is arguably the St. Louis price-of-a-goyard–bag” title=”What is the Price of a Goyard Bag”>price-of-a-cost” title=”How Much Do Goyard Bags Cost”>goyard-bag” title=”What is the Price of a Goyard Bag”>price-of-a-goyard–tote-bag” title=”What is the Price of a Goyard Tote Bag”>price-of-a-goyard-bag” title=”What is the Price of a Goyard Bag”>tote. This tote can often be seen on the arm of celebrities like Kate Middleton and Reese Witherspoon, but unlike other luxury brands, there are no logos or branding on the exterior of the bag. The bag comes in a range of colors and sizes, and the distinctive Goyardine canvas is hand-painted with an intricate chevron pattern.

Goyard is also famous for its customization options. Customers can personalize their bags by choosing from a range of stripes, initials, and even bespoke designs. This means that every Goyard product is unique, and this exclusivity adds to the brand’s desirability.

Like other luxury brands, Goyard has a history of being the choice of royalty and celebrities. Queen Victoria was known to have a Goyard trunk, and Burberry’s Christopher Bailey has gone on record to say that owning a Goyard personalization is one of his ultimate fashion goals.

The decision to keep Goyard private is a strategic move by the brand. By not mass producing and keeping a low profile, Goyard is able to maintain its exclusivity and high-end reputation. Furthermore, by limiting access, Goyard creates a sense of desire among its customers, which adds to the brand’s allure.

In conclusion, Goyard is a secret luxury brand that rivals some of the biggest names in high-end fashion. Despite its lack of advertising and minimal social media presence, Goyard has a loyal following of customers who appreciate the brand’s exclusivity and unique designs. Goyard’s focus on customization and personalized products adds to its exclusivity, and owning a Goyard product is seen as a symbol of luxury and status. Goyard’s strategy to remain private and exclusive has proven successful, and the brand continues to maintain its status amongst the elite.