Figs (company)

Figs is a healthcare apparel brand that’s dubbed as the “Nike for healthcare professionals”. The company was founded in 2013 by Heather Hasson and Trina Spear with the mission to modernize healthcare wear and to elevate the healthcare professionals who wear them. Now, seven years later, Figs has disrupted the industry and changed the game with its technology, innovation, and socially responsible approach.

The company’s success is a testament to their relentless focus on perfecting every detail of their product, from the fabrics to the designs without compromising the comfort and functionality of the garments. This approach has given Figs an edge in the market, and clients couldn’t agree more- driving their explosive growth over the years.

With a fresh fashion-forward approach, the brand has designed technical, breathable, and antimicrobial garments that not only look great but offer maximum durability and functionality. “The innovation is all in the details. We think about every single aspect of the design, and that’s what differentiates us from our competitors,” says Hasson. The brand has successfully bridged the gap between functionality and fashion, and as a result, healthcare professionals around the world are turning to Figs for their wardrobe essentials.

It’s not just the design that sets Figs apart from other healthcare apparel brands; the company is also socially responsible- an attribute that resonates with the company’s target audience. It’s rare to see a company in the healthcare space that places as much weight on social responsibility as they do on innovation and functionality. Their commitment to the community is present in everything they do, big and small. From their initiatives to donate scrubs to under-resourced hospitals to supporting frontline healthcare workers by donating thousands of dollars worth of masks and PPE, Figs has shown its unwavering commitment to the community.

Their responsibility towards the community is further extended to their high level of sustainability. The company is mindful of its carbon footprint, and produces sustainable garments. They have an understanding of the environment’s fragility and how fashion is one of the leading contributors to environmental degradation.

Figs has a conscious understanding of the reality that they have an ever-evolving system that affects more than just their team and direct customers, but their country and the entire world. Figs’ management understands that sustainability isn’t just about a notion; it’s about a practice that must be implemented right from the start to maintain long-term growth.

In the healthcare industry where there is an increasing demand for faster problem-solving and innovative solutions, Figs has been able to compete with industry leaders through its strategic use of technology. With wearable technology in play, the company is on a mission to integrate improving patients’ lives through style and fashion, opening itself up to new opportunities with technology firms to make its mark in the industry with a broader lens.

The brand’s success has now extended worldwide, and its products are available in different countries globally. The company stays relevant by regularly developing new products to address the ever-changing needs of healthcare personnel. They have also recently partnered with Marc Benioff, the co-CEO of Salesforce, to accelerate growth and develop healthcare technology solutions.

In conclusion, Figs has been successful by transforming a product category previously neglected, and turned it into a customer-obsessed brand. It has been consistently innovative with its products by prioritizing the improvement of doctors/nurses’ lives with its technologically advanced fabrics and designs. By being socially responsible and extending its focus to sustainability, Figs is truly one-of-a-kind, and has set itself apart from competitors. Ultimately, Figs’ vision of using style and fashion as a means of improving patient health is within reach, and only going to become more prevalent over time.