Fenty Beauty is a relatively new cosmetic brand that has taken the world by storm, gaining recognition for its inclusive range of hues and formulas that cater to the diverse beauty needs of all women. The brand is known for its signature foundation, the Pro Filt’r Foundation, which was launched in 2017 and quickly became a cult favorite. The brand has continued to expand its line of products, adding a variety of makeup and skincare items.

One of the brand’s biggest selling points is their commitment to inclusivity. Fenty Beauty made waves by launching a foundation with a whopping 40 shades, ensuring that women of all colors can find their perfect match. The Pro Filt’r Foundation has become a go-to for those with deeper skin tones that were previously often neglected in the cosmetics industry. This commitment to inclusivity has extended across all of the brand’s products, such as the Match Stix contour sticks, which come in a diverse range of shades to cater to women of all skin tones.

Fenty Beauty has also been noted for its innovative formulas. The brand’s Gloss Bomb lip gloss, which comes in a universally flattering shade and delivers a high shine finish, has become a household favorite. The brand’s Killawatt highlighters are also a crowd-pleaser, with their ultra-reflective formulas and smooth application.

Aside from their impressive range of makeup products, Fenty Beauty also recently launched a line of skincare products. The line includes products such as the Total Cleans’r Remove-It-All Cleanser, a creamy cleanser that removes all traces of makeup and impurities without stripping the skin of its natural oils. There is also the Fenty Skin Fat Water Pore-Refining Toner, which minimizes pore size and evens out skin tone.

Even with its relatively short time on the market, Fenty Beauty has received immense success, with the brand earning recognition from major publications in the beauty industry. The brand has won several awards, including multiple awards from Allure’s Best of Beauty awards and QVC’s Beauty Excellence Awards.

Fenty Beauty has also become a major influencer in the beauty industry, with celebrities such as Rihanna, the brand’s founder, frequently sporting its products. The brand has collaborated with a variety of celebrities, including rapper A$AP Rocky and actress Amandla Stenberg.

In addition to its impact on the cosmetics industry, Fenty Beauty has also had a significant impact on the societal conversation surrounding beauty standards. The brand’s commitment to diversity and inclusivity has set a new precedent for the beauty industry, prompting other brands to follow suit and offer more inclusive product lines.

Overall, Fenty Beauty has taken the beauty industry by storm with its inclusive range of products and innovative formulas. The brand has become a cultural phenomenon, challenging beauty conventions and setting a new standard for inclusivity in the cosmetics world.

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