Exporting Tags from Tag Manager to Excel: A Guide

Tag Manager, a popular tool for managing website tags and tracking codes, has become an essential asset for digital marketers. One of its many useful features is the ability to export tags to various formats, including Excel. In this guide, we will walk you through the process of exporting tags from Tag Manager to Excel, allowing you to efficiently analyze and manipulate tag data.

Step 1: Open Tag Manager and Access the Container
To get started, log in to your Tag Manager account and navigate to the container that contains the tags you want to export. Containers hold all the tags, triggers, and variables for a particular website or app.

Step 2: Select the Tags to Export
Once you are inside the desired container, click on the “Tags” option in the left-hand menu. Here, you will see a list of all the tags currently set up for your website. Select the tags you wish to export by ticking the checkboxes next to their names. If you want to export all tags, simply click on the checkbox located at the top left of the list.

Step 3: Choose the Export Option
After selecting the tags, look for the “Export” button at the top right corner of the screen. Clicking on it will open a drop-down menu with export options. Choose the “CSV (Excel compatible)” option to export the tags to a CSV file that can be opened in Excel.

Step 4: Adjust the Export Configuration
Before finalizing the export, you can customize the export configuration to include additional information. By default, the export includes the tags’ names, triggers, and tag ID. However, you can modify these settings by clicking on the “Configure Export” option in the drop-down menu.

Step 5: Export and Save the File
Once you are satisfied with the export configuration, click on the “Export” button to start the process. Tag Manager will generate the CSV file containing the selected tags and trigger information. Depending on the number of tags, this process may take a few seconds to complete.

After the export is finished, a download prompt will appear. Choose a location on your computer where you want to save the file and give it a descriptive name. Be sure to remember where you saved it for easy access later.

Step 6: Open and Analyze the Exported Tags in Excel
With the CSV file saved, you can now open it in Excel or any other spreadsheet software. Simply locate the file on your computer and double-click to open it. The data will be organized into columns, allowing you to sort, filter, and analyze the tag information more conveniently.

By having tag data in Excel, you can perform advanced data manipulations, such as creating pivot tables, visualizing tag performance with charts, or combining tag information with other data sources for comprehensive analysis.

Exporting tags from Tag Manager to Excel provides digital marketers with enhanced visibility and flexibility when it comes to managing and analyzing tag data. By following the steps outlined in this guide, you will be able to effortlessly export tags and gain valuable insights to optimize your website’s performance.

In conclusion, the ability to export tags from Tag Manager to Excel is a vital skill for any digital marketer. This guide has provided a simple step-by-step explanation of the process, allowing you to harness the capabilities of Tag Manager and Excel to effectively manage and analyze your tag data. Remember to regularly export tags to stay organized and make data-driven decisions to achieve optimal website performance.