LinkedIn is a powerful platform that allows businesses to showcase their brand and connect with professionals in their industry. Adding your company to LinkedIn is an essential step towards building a strong online presence and expanding your network. In this article, we will walk you through the effective steps on how to add a company on LinkedIn. Let’s get started!

Step 1: Sign in to LinkedIn

The first step in adding your company to LinkedIn is to sign in to your LinkedIn account. If you do not have an account yet, create one by following the simple registration process. Once you are logged in, proceed to the next step.

Step 2: Click on the “Work” Dropdown

On the LinkedIn homepage, you will find the primary navigation bar at the top of the screen. Locate the “Work” dropdown menu and click on it to reveal the available options.

Step 3: Select “Create a Company Page”

From the “Work” dropdown menu, select the “Create a Company Page” option. This will redirect you to the company page creation process.

Step 4: Choose the Company Type

LinkedIn offers two types of company pages: “Small business” and “Medium to large business.” Select the option that best suits your company’s size and objectives.

Step 5: Fill in the Company Details

In this step, you will need to provide all the necessary information about your company. This includes the company name, website URL, industry, company size, and company description. Be sure to accurately fill in these details to make your company page more informative and appealing to LinkedIn members.

Step 6: Upload a Company Logo and Cover Image

To enhance your company page’s visual appeal, upload a company logo and a cover image. The logo should be square-shaped (300 x 300 pixels) and represent your brand effectively. The cover image (1536 x 768 pixels) should capture the essence of your company and align with your brand identity.

Step 7: Verify Your Affiliation with the Company

LinkedIn requires verification to ensure that only authorized representatives of a company can create and manage its page. Enter your work email address associated with the company domain (e.g., john.doe@companyname.com) and follow the verification steps provided by LinkedIn.

Step 8: Publish Your Company Page

Once you have completed all the previous steps, review the information you have provided, and click the “Publish” button to make your company page live on LinkedIn. Congratulations, your company is now added to LinkedIn!

Step 9: Optimize and Customize

Now that your company page is live, it’s important to optimize it for better visibility and engagement. Add relevant keywords in your company description and overview sections to help LinkedIn users find your page more easily. Additionally, customize your page by adding showcase pages, job postings, and other engaging content to help build your brand presence on LinkedIn.

  • Consider adding showcase pages to highlight specific products or services your company offers.
  • Regularly post updates, articles, and industry insights to keep your followers engaged.
  • Utilize LinkedIn Analytics to monitor the performance of your company page and make data-driven improvements.

In Conclusion

Adding your company to LinkedIn is a crucial step in expanding your online presence and connecting with professionals in your industry. By following the effective steps outlined in this guide, you will be able to create a compelling company page that showcases your brand and engages your target audience. Remember to optimize and customize your page to truly leverage the power of LinkedIn for your business. Good luck!

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