Cavit, one of Italy’s leading wine producers, has recently revamped the label of its Botteghe Vinai line. The new label design aims to highlight the unique characteristics of the wines and reflect the brand’s commitment to quality and innovation.

The new Botteghe Vinai label features a clean and modern design with a sophisticated color scheme that varies depending on the specific wine. The label prominently displays the Cavit logo and the name of the wine, along with information about the varietal, vintage, and region where the grapes were grown.

One of the key features of the new label design is the inclusion of a QR code that can be scanned with a mobile device to access more information about the wine. This feature is aimed at providing consumers with more detailed information about the wine’s origin, tasting notes, and food pairing suggestions.

Cavit’s Botteghe Vinai line includes a wide variety of wines, including whites, reds, rosés, and sparkling wines. The line is known for its high-quality wines that showcase the unique terroir of the Trentino region in northern Italy.

The new label design is part of Cavit’s broader efforts to modernize its brand and appeal to a younger and more discerning consumer base. The company recognizes that consumers today are more informed about wine and are looking for wines that offer not only great taste but also a unique story and connection to the land.

Cavit’s commitment to quality and innovation is reflected in the Botteghe Vinai line, which includes wines made from both traditional and less common grape varieties. For example, the line includes a Müller-Thurgau that is grown only in a few select areas of Northern Italy and is known for its delicate aromas and crisp acidity.

Another standout wine in the Botteghe Vinai line is the Marzemino, a red wine that is native to Trentino and is known for its deep ruby color and complex aromas of black cherry, spice, and tobacco. This wine is often paired with hearty meat dishes and aged cheeses.

Overall, Cavit’s revamp of the Botteghe Vinai label is a testament to the company’s commitment to quality and innovation. By highlighting the unique characteristics of each wine and providing consumers with more information about the wine’s origin and flavor profile, Cavit is helping to create a more informed and discerning consumer base that appreciates the art and science of winemaking.

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