For those who may have missed it, “Comedian” consists of a single banana duct-taped to a white wall. That’s it. The work sold for a staggering $120,000 and quickly became the talk of the art world. While some saw the work as a statement on the value of art and the absurdity of the art market, others simply saw it as a ridiculous waste of money.
But it wasn’t until a performance artist named David Datuna decided to eat the banana that things really took off. Datuna posted a video of himself peeling the banana off the wall and eating it to Instagram, with the caption “Hungry Artist.” The video quickly went viral and the world of social media exploded with a flood of hilarious memes inspired by the stunt.
The banana meme quickly took on a life of its own, with people around the world creating their own versions of the artwork. Some replaced the banana with other fruits or objects, like a carrot, a sneaker, or a roll of toilet paper. Others created elaborate parody works, like “Comedian 2.0” – a banana taped to a urinal – or “Comedian 3.0” – a banana taped to a wall with a used piece of duct tape next to it.
The meme even spawned a whole new category of art – banana art. Artists around the world created their own versions of the banana on a wall, either using real bananas or creating banana-shaped objects out of other materials. Some, like the Spanish artist Eugenio Merino, created giant banana sculptures that were on display at art fairs around the world.
So what does all of this mean for the art world? Some critics argue that the banana meme is a sign that the art world has lost touch with reality, that it’s become so obsessed with the value of art as a commodity that it’s lost sight of the actual art itself. Others see it as a refreshing break from the stuffy elitism of the art world, a reminder that art can be funny and irreverent.
For his part, Maurizio Cattelan has embraced the meme, even creating his own version of “Comedian” with a new twist – the banana replaced with a single bite apple. In a statement, he said, “I was working on a new piece and I thought of replacing the banana with an apple. I wanted to do something that spoke more about the times we live in, so I ate the apple.”
Whether you love it or hate it, there’s no denying that the banana meme has become a cultural phenomenon. It’s a reminder that art is not just about what happens inside a museum or gallery, but also how it lives on in the world beyond. And who knows – maybe someday we’ll see a giant banana sculpture in a public park somewhere, a testament to the power of the meme.