Campari is an Italian herbal liqueur that has been enjoyed around the world since its creation in 1860. Known for its bright red color and unique, bitter taste, Campari is a staple ingredient in many cocktails, making it a popular choice for bartenders and mixologists.

The history of Campari dates back to Milan in the 19th century, where Gaspare Campari first created the recipe. At the time, it was known as Bitter all’Uso d’Holland and was primarily used as a digestive aid. However, as the popularity of the drink grew, it became known simply as Campari and was consumed as an aperitif.

Today, Campari is still made using the original 1860 recipe, with a blend of more than 80 different herbs and botanicals. The exact recipe is a closely guarded secret, but some of the key ingredients include bitter orange peel, rhubarb, and cinchona bark. These ingredients are infused with neutral grain alcohol and then aged in oak barrels for a minimum of two months.

One of the most notable features of Campari is its deep, ruby-red color. This is achieved through the addition of carmine dye, which is made from crushed cochineal insects. While this might sound unappetizing at first, it’s important to note that carmine dye is a natural product and is used in many other food and drink products.

When it comes to flavor, Campari is known for its distinctively bitter taste. This bitterness comes from the mix of herbs and botanicals used in the recipe, which are carefully balanced to create a unique and complex flavor profile. Some people describe the taste as being similar to grapefruit or orange peel, while others find it to be more herbaceous or earthy.

Despite its initial bitterness, Campari is a very versatile ingredient and can be used in a wide range of cocktails. Classic Campari cocktails include the Negroni (made with gin and sweet vermouth), the Americano (made with soda water and sweet vermouth), and the Campari Spritz (made with Prosecco and soda water).

In addition to cocktails, Campari can also be enjoyed on its own as an aperitif. Traditionally, it would be served over ice with a slice of orange or lemon as a garnish. Some people also like to mix it with soda water to create a refreshing summer drink.

Overall, Campari is a complex and intriguing liqueur that has earned its place as a staple in the world of mixology. Whether enjoyed on its own or in a cocktail, it’s a drink that is sure to impress and delight. So next time you’re at a bar, why not try a Campari-based cocktail and discover the unique flavors and complexities of this iconic Italian liqueur?

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