Dreaming of becoming a model for ASOS, the renowned online fashion retailer? You're not alone! ASOS is known for its inclusive and diverse approach to fashion, making it a coveted platform for aspiring models. In this ultimate guide, we'll walk you through the steps to make your modeling dreams come true with ASOS.

1. What are ASOS' model requirements?

ASOS prides itself on representing real people, so their model requirements go beyond the conventional standards of the industry. While their specific requirements may vary for different campaigns, generally, ASOS looks for:

  • A height range of 5'7" to 6'0" (170 cm to 183 cm).
  • A dress size range of UK 4 to UK 16 (US 0 to US 12).
  • A natural and unique look that reflects ASOS' diverse customer base.

2. Can you apply to ASOS without agency representation?

Absolutely! ASOS encourages aspiring models to apply even if they are not represented by an agency. They believe in giving everyone a fair chance and discovering new talents. Applying directly to ASOS allows you to showcase your unique style and personality.

3. How can you apply to become an ASOS model?

To apply as an ASOS model, follow these steps:

  1. Visit the official ASOS website and navigate to the "Careers" section.
  2. Look for model casting calls or open casting opportunities.
  3. Submit an online application form, providing your personal details, measurements, and portfolio (if available).
  4. Attach a series of clear and well-lit photographs that highlight your face and full-body figure.
  5. Be yourself and let your personality shine through in your application!

4. How can you stand out in your ASOS model application?

Competition can be fierce, so it's essential to stand out from the crowd. Here are some tips:

  • Showcase your unique style and personality through your photographs and application.
  • Highlight any relevant experience you have in modeling or fashion.
  • Ensure your photographs are of high quality and demonstrate your versatility.
  • Take the time to craft a compelling personal statement that reflects your passion for fashion and ASOS.

5. What happens after you submit your ASOS model application?

After submitting your application, ASOS will review it carefully. If they consider you a potential fit, they may invite you to a casting or interview. Be prepared to showcase your runway walk, provide your measurements, and answer questions about your interest in ASOS.

Remember, even if you don't hear back immediately, don't get discouraged. ASOS receives numerous applications, so keep working on building your portfolio and gaining experience in the industry.

6. Can you be an ASOS curve model?

ASOS celebrates diversity and inclusivity, which is why they have a dedicated curve range for plus-size fashion. If you fall within their size range (UK 18-30 or US 14-26), you can definitely apply to be an ASOS curve model. The same application process applies, so don't hesitate to submit your application!

Becoming an ASOS model is an exciting journey that can open doors to numerous opportunities in the fashion industry. Remember to stay true to yourself and your unique style, as ASOS values authenticity and diversity. Now that you have a comprehensive guide to follow, take the next step and apply to make your modeling dreams come true with ASOS!

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