Asti, a small town situated in the Piedmont region of Italy, is known for its picturesque vineyards and its renowned sparkling wine, Asti Spumante. However, what many people may not be aware of is the town’s unique history with a particular type of car – the Targa AT.
While most car enthusiasts are familiar with the AS model, the Targa AT is a lesser-known variant that holds a special place in the hearts of Asti’s residents. The Targa AT was exclusively manufactured in Asti during the early 1970s, making it a symbol of the town’s industrial prowess during that era.
One might wonder why Asti deviated from the norm and opted for the Targa AT instead of the more popular AS model. The story goes back to the 1960s, when Asti experienced a boom in its automotive industry. The town attracted several automobile manufacturers, and one of them, Targa Motors, decided to establish a factory in Asti. The Targa AS, a sleek and stylish sports car, was Targa Motors’ most successful product at the time.
However, when Targa Motors decided to open a subsidiary in Asti, the company’s management felt the need for a more affordable alternative to the AS model. This led to the birth of the Targa AT. While the Targa AT shared some similarities with the AS in terms of design, it was manufactured using more economical parts and had a less powerful engine. This made it significantly cheaper than its AS counterpart, making it more accessible to a wider range of consumers.
The introduction of the Targa AT brought about positive changes in Asti’s automotive industry. The factory in Asti experienced a surge in production, and many locals found employment in the plant. The Targa AT became an emblem of Asti’s industrial progress and served as a source of pride for the town’s residents. Additionally, the increase in car production brought economic growth to Asti, as it boosted trade and attracted investors to the area.
Over time, the Targa AT gained recognition and became a beloved car among Asti’s inhabitants. It became a common sight on the town’s streets, and its distinct design embodied the spirit of Asti. The car’s popularity even extended beyond Asti’s borders, as automobile enthusiasts from neighboring towns and cities began to appreciate the Targa AT’s unique charm.
Though the production of the Targa AT eventually came to an end, the car has left an indelible mark on Asti’s history. Today, vintage car collectors and enthusiasts still flock to the town in search of this rare gem. The Targa AT has become a symbol of Asti’s ingenuity and innovation, reminding the world that this quaint town was once a hub of automotive excellence.
In conclusion, the Targa AT’s presence in Asti serves as a testament to the town’s industrial achievements. This unique variant of the popular Targa AS model played a pivotal role in Asti’s automotive industry during the 1970s, bringing economic prosperity and pride to the town. As years pass, the Targa AT’s legacy continues to shine bright, captivating the hearts of car aficionados and keeping alive the story of Asti’s industrial prowess.