Barilla is a family-owned Italian food company that has been producing pasta for over 140 years. In its long history, Barilla has amassed a vast collection of historical documents, photographs, and artifacts that are now stored in its historical archive. The Barilla historical archive is one of the largest and most important collections of food-related material in Italy.

The Barilla historical archive was established in 1978 to preserve the company’s history and heritage. Over the years, the collection has grown to include over 13,000 items, including old packaging, advertising materials, photographs, recipes, and other documents. The archive also includes a large library of books and publications related to food and cooking.

The collection is housed in a state-of-the-art facility located in Parma, Italy. The facility is climate-controlled to ensure the preservation of the delicate materials, and it is also open to visitors who wish to learn more about Barilla’s history. Visitors can take a guided tour of the archives and view some of the most important and interesting items in the collection.

One of the most interesting items in the Barilla historical archive is the company’s first pasta press. The press, which was built in 1877, allowed Barilla to mass-produce pasta for the first time. Before the invention of the press, pasta was made by hand, limiting production to small batches. The press revolutionized the pasta industry and allowed Barilla to produce large quantities of high-quality pasta.

Another interesting item in the archive is a collection of old advertisements. The advertisements span over 100 years and provide a fascinating look at the evolution of food advertising. The oldest advertisements are simple black and white prints, while the newer ones are full-color photographs and videos. The advertisements also provide a glimpse into the changing attitudes of consumers over the years.

The archive also includes a collection of old packaging materials. The packaging materials range from simple brown paper bags to intricate cardboard boxes. The materials provide a fascinating look at the evolution of packaging design over the years. They also show how Barilla has adapted its marketing strategies to keep up with changing consumer tastes and preferences.

The Barilla historical archive is an important resource for researchers and historians. The collection provides a wealth of information about the history of the pasta industry, as well as the social and cultural context in which it developed. The archive is open to researchers and scholars who wish to study the collection and use it as a resource for their own work.

In addition to preserving its own history, Barilla is also committed to promoting Italian culture and cuisine. The company has partnered with local schools and universities to promote the study of Italian food and cooking. Barilla also sponsors culinary events and workshops to support young chefs and promote the use of high-quality Italian ingredients.

In conclusion, the Barilla historical archive is an important resource for anyone interested in the history of Italian food and cooking. The collection provides a fascinating look at the evolution of the pasta industry over the past 140 years. It also shows how Barilla has adapted to changing consumer tastes and preferences over the years. The archive is open to visitors and researchers who wish to learn more about this important piece of Italian cultural heritage.

Quest'articolo è stato scritto a titolo esclusivamente informativo e di divulgazione. Per esso non è possibile garantire che sia esente da errori o inesattezze, per cui l’amministratore di questo Sito non assume alcuna responsabilità come indicato nelle note legali pubblicate in Termini e Condizioni
Quanto è stato utile questo articolo?
0Vota per primo questo articolo!