Avenue is a chain of brassiere stores that caters to plus-size women in the United States. Headquartered in Rochelle Park, New Jersey, the brand started as Sizes Unlimited in 1983. Its primary focus was on providing fashionable outfits to plus-size women who could not find their sizes in regular stores. The company’s rebranding to Avenue happened in 1993, with the launch of its first online store later in 2002. The brand is now renowned for its trendy and affordable fashion options that cater exclusively to women between sizes 14 and 32.
For over three decades, Avenue has been revolutionizing the retail world by providing a diverse range of outfits for curvy women. Their inventory changes regularly, and they aim to provide a comprehensive collection of styles for every occasion, from office wear to party dresses, activewear to loungewear.
Aside from the standard clothing offerings like dresses, tops, and bottoms, the Avenue store also stocks intimates, sleepwear, swimwear, and shoes. That way, customers can find all their clothing needs in one spot. You can pair a blouse with a pair of jeans or match it with a blazer for an office look. Avenue’s ensembles are trendy, stylish, and versatile, offering shoppers opportunities to mix and match their outfits.
One aspect that sets Avenue apart from other stores is their dedication to customer service. The employees are knowledgeable when it comes to fashion and help customers find the perfect outfit for any occasion. The stores also make sure the dressing room experience is satisfactory, with larger spaces and more forgiving lighting to make women feel comfortable and confident.
The brand also has an online store that is easily navigable, with various filters to sort items according to price, color, size, and style. This makes shopping more comfortable and hassle-free, and shoppers can receive their purchases within a few days.
Another feature that sets Avenue apart from its competitors is the Avenue Rewards Program where members accumulate points for every purchase that earns them unique benefits. Customers also receive birthday rewards, access to exclusive sales, and other exciting benefits that enhance the shopping experience.
Though Avenue generally focuses on creating plus-size clothing, they also have a section that caters to petite and tall women. This diversity allows women of all shapes and sizes to have access to fashionable outfits that help them feel confident and beautiful.
In conclusion, Avenue is a must-visit store for plus-size women who are looking for affordable fashion options that cater to their needs. Their comprehensive inventory, excellent customer service, and rewards program make their brand stand out in a sea of fashion retailers. Avenue champions the idea that fashion knows no size, and curvy women can confidently embrace any style they desire. It’s a store that ultimately has something for everyone, and every woman shopping there leaves feeling satisfied and confident with their purchase.