Asos

ASOS (As Seen On Screen) is a global fashion platform that allows fashion-conscious individuals to shop for a wide variety of products, from basic apparel to designer pieces, all in one place. The platform caters to a diverse range of ages, genders, and sizes, with more than 850 clothing and accessory brands to choose from. In this article, we will explore what makes ASOS unique and why it has become one of the biggest players in the fashion industry.

The history of ASOS

ASOS was founded in 2000 by Nick Robertson and Quentin Griffiths as a way for people to see their favorite outfits from TV shows and movies and buy them. The company initially focused on providing fashion products that had been seen on screen, hence the name “As Seen On Screen.” However, since its early days, ASOS has evolved into a fashion platform that sells a wide range of products catering to a global customer base.

What sets ASOS apart?

One of the things that set ASOS apart from other fashion retailers is their focus on inclusivity. ASOS carries a wide range of sizes, from petite to tall, and plus sizes, making its offerings accessible to people of all body types. Moreover, the platform makes it easy for customers to filter products according to their size, style, color, occasion, and even sustainability preference. ASOS also encourages its customers to embrace their unique style by offering outfits designed for all kinds of personalities.

Apart from inclusivity, ASOS is also known for its fast shipping and reliable customer service. The platform offers free shipping to over 190 countries, with a standard delivery time of 7-14 days. Additionally, ASOS has a 24/7 customer service team ready to assist customers with any issues or concerns they may have.

Another thing that makes ASOS stand out is its wide range of products. The platform carries over 850 brands, ranging from classic to contemporary to edgy. Customers can shop for everything from basics like t-shirts and jeans to designer pieces from luxury brands like Gucci and Burberry.

Finally, ASOS is committed to sustainability, with a range of eco-friendly products and initiatives. Customers can shop for sustainable and ethical fashion on the platform by using filters such as “Responsible Edit” or “Eco Edit.” The company also launched “ASOS Marketplace,” which allows independent sellers offering vintage and pre-owned fashion to reach a wider audience.

Conclusion

ASOS is a global fashion platform that offers a convenient and accessible shopping experience for fashion lovers worldwide. Its focus on inclusivity, fast shipping, reliable customer service, wide range of products, and sustainability makes it stand out from other fashion platforms. ASOS has evolved since its early days as an online retailer of movie and TV outfits, but it remains committed to providing customers with a diverse range of products that cater to their unique tastes and preferences. As the fashion industry continues to evolve, ASOS will undoubtedly remain at the forefront of innovation and trendsetting.