Asics

Asics is a brand that is often associated with high-quality athletic footwear and apparel. The company has been around for more than 70 years and has established itself as one of the most trusted names in the world of sports. Whether you’re a professional athlete or just someone who enjoys staying active, Asics has a wide range of products to meet your needs.

History of Asics

The story of Asics began in 1949 in Kobe, Japan. The company was originally called Onitsuka Tiger and focused on creating basketball shoes. However, as the company grew, they expanded their product line to include other sports such as running and volleyball. In 1977, the company changed its name to Asics, which stands for “Anima Sana In Corpore Sano” – a Latin phrase meaning “a healthy mind in a healthy body.” This reflects the company’s commitment to helping people achieve their athletic goals while maintaining a healthy lifestyle.

Product Line

Asics offers a variety of athletic products that cater to different needs. For running shoes, they have a range of options that provide support, cushioning, and stability. The Gel-Nimbus and Gel-Kayano series are two of their most popular running shoes. These shoes are designed to help runners prevent injuries and provide maximum comfort during long-distance runs.

For volleyball players, Asics offers shoes that are specifically designed for the sport. These shoes provide excellent traction on the court and offer superior support for jumping and landing.

In addition to footwear, Asics also offers a range of athletic apparel such as shorts, shirts, and jackets. Their apparel is made with high-quality materials that are designed to wick away sweat and provide maximum breathability.

Technology

Asics is known for their innovative technology that is incorporated into their athletic products. One of their most popular technologies is the Gel Cushioning System. This system is used in many of their running shoes and provides superior shock absorption. The gel padding in the shoes helps reduce the impact on the feet and knees during long runs.

Another notable technology is the Trusstic System. This is a lightweight shank that is inserted into the sole of the shoe. The Trusstic System provides stability and reduces the weight of the shoe, making it easier to run.

Sustainability

Asics is committed to sustainability and has implemented several initiatives to reduce their environmental impact. They have set a goal to reduce their carbon emissions by 2050 and are working towards creating more sustainable and eco-friendly products.

One of their initiatives is the creation of sustainable packaging. They have introduced a recyclable shoebox that uses less material and can be easily recycled.

Asics has also partnered with organizations such as the Better Cotton Initiative and the Forest Stewardship Council to ensure that their products are made with sustainable materials.

Conclusion

Asics has established itself as a reliable brand for athletic enthusiasts. Their commitment to innovation, technology, and sustainability has made them a popular choice among athletes of all levels. With a wide range of products for various sports and activities, Asics is a brand that is dedicated to helping people achieve their athletic goals while maintaining a healthy lifestyle. Whether you’re a professional athlete or just someone who enjoys staying active, Asics has something for you.