Gone are the days when traditional brick and mortar banks were the only options for managing finances. Today, with the advancements in technology and the rise of fintech firms, there are several non-traditional alternatives. One name that has made a significant impact in the finance world is Ally Financial.
Ally Financial, which was previously known as GMAC Inc., is a publicly traded bank holding company headquartered in Detroit, Michigan. The bank was founded in 1919 as the General Motors Acceptance Corporation (GMAC) to offer financing to the customers buying automobiles from the car manufacturer. In 2010, the organization was renamed to Ally Financial and started to provide various banking solutions.
The company, which has a market capitalization of over $9 billion, now offers online banking, mortgages, auto financing, and personal loans. Ally became the first bank to offer a comprehensive digital banking service, which brings complete convenience to its customers. The platform offers high interest savings accounts and a wide range of other financial products that can be accessed online through its website or mobile app.
Ally Financial has taken special attention to cater to the needs of younger generations. The bank introduced its digital-only format, which allows it to provide savings accounts without charging any maintenance fees, making it a desirable option for millennials who often shy away from heavy banking fees. Ally has since then managed to attract over 2 million customers to its platform.
Ally Bank offers high-yield savings accounts featuring an annual percentage yield (APY) of 2.20% – which is much higher than the average savings account rates in traditional banks. Additionally, the bank provides a direct clearinghouse for customers to write checks, transfer money and deposit checks from the comfort of their homes.
Besides banking solutions, Ally Financial provides automobile financing solutions in partnership with over 18,000 dealerships across the USA. The company offers financing options on used and new cars, RVs, boats, and motorcycles. Ally Financial also offers refinancing options for customers who want to reduce the auto loan’s interest rate or monthly payments.
In conclusion, Ally Financial is an excellent digital banking solution that offers a complete package of financial solutions. The company has revolutionized the banking industry with its digital-only format, low fees and offers a high-yield savings account. Ally Financial is a great alternative to traditional banks, particularly for millennials or younger individuals looking for convenience, low fees and industry-leading services. As such, the company has gained significant attention and recognition, making it one of the fastest-growing banks in the United States.