A Guide to the Must-See Events at SXSW 2017

Each year, music and tech enthusiasts from around the globe eagerly anticipate the arrival of South by Southwest (SXSW), a festival that has become a mecca for creativity, innovation, and cultural exploration. With a diverse range of events and activities, it can be overwhelming to navigate through all the options. Here’s a guide to some of the must-see events at SXSW 2017 to help you make the most of your experience.

One of the main attractions of SXSW is the music festival, which showcases over 2,000 artists from all genres. From mainstream acts to up-and-coming bands, the festival offers a platform for musicians to showcase their talent. Make sure to catch performances from popular artists like Solange, Fleet Foxes, and Spoon, as well as emerging talents like Rag’n’Bone Man and Lizzo. With venues scattered across downtown Austin, you’ll have plenty of opportunities to discover your new favorite band.

In addition to the music festival, SXSW offers an interactive conference where tech enthusiasts can explore the latest trends and innovations. This year, there are several exciting events that should not be missed. The Startup & Tech Sectors Track provides insight into the world of startups, featuring presentations and panel discussions from successful entrepreneurs. Keep an eye out for sessions by influential tech leaders such as Elon Musk, Mark Zuckerberg, and Sheryl Sandberg.

For those interested in film, SXSW’s Film Festival showcases a wide array of groundbreaking films from around the world. Be sure to catch the premieres of highly anticipated movies, such as “Baby Driver,” directed by Edgar Wright, and “Song to Song,” directed by Terrence Malick. The festival also includes thought-provoking documentaries and captivating short films, offering something for everyone’s cinematic taste.

Aside from the official SXSW events, the city of Austin comes alive during the festival with numerous unofficial parties and showcases. These events, hosted by various companies and organizations, provide an opportunity to discover hidden gems and enjoy intimate performances. Keep your eyes peeled for pop-up shows, secret gigs, and captivating art installations scattered throughout the city.

SXSW is not just about music, tech, and film; it also celebrates the convergence of these industries. The Convergence Track offers a series of talks and workshops that explore the intersection of music, film, and technology. Dive headfirst into discussions about virtual reality, artificial intelligence, and interactive storytelling, and witness the exciting developments that emerge from their collision.

In addition to the official content, SXSW provides a variety of networking opportunities. Attendees can connect with industry professionals, discover potential collaborators, and gain valuable insights. Don’t miss out on the numerous parties and gatherings that bring together creative minds from around the world. The Networking Lounges and Meet Ups are a great way to expand your professional network and forge new connections.

Lastly, immerse yourself in the vibrant culture of Austin. The city is known for its food, art, and nightlife scene, offering a myriad of options to explore during your downtime. Take a stroll along the vibrant streets of South Congress, indulge in some mouth-watering Tex-Mex cuisine, and soak in the local live music scene that permeates every corner.

Attending SXSW is an unforgettable experience that caters to the passions of music lovers, tech enthusiasts, and film fans alike. With an abundance of events and activities, there truly is something for everyone at this globally recognized festival. So grab your schedule, plan your itinerary, and get ready to dive headfirst into the excitement and innovation that awaits you at SXSW 2017.