100 Thieves: The Rise of One of the Fastest-Growing Esports Organizations

When it comes to the world of esports, 100 Thieves is a name that is on everyone’s lips. Founded in 2017 by former professional Call of Duty player and YouTuber, Matt “Nadeshot” Haag, the organization quickly gained popularity for its involvement in multiple competitive scenes, including League of Legends, Fortnite, and Valorant. Today, 100 Thieves is widely regarded as one of the fastest-growing esports organizations, with a strong presence across various platforms.

What sets 100 Thieves apart from other esports teams is its focus on delivering compelling content outside the competitive realm. The organization has established a strong presence on social media, particularly on YouTube, where it showcases daily vlogs, podcasts, and behind-the-scenes content. This approach has not only helped the team gain loyal fans but has also helped it attract high-profile investors and sponsors.

One of 100 Thieves’ core values is diversity and inclusivity, which is reflected in its team composition. While the organization has a strong presence in traditional esports titles such as League of Legends and Call of Duty, it also boasts teams in newer and more niche games such as Valorant and Fortnite. Additionally, the team’s content creators come from various backgrounds, with diverse personalities and interests, making it more relatable to a wider audience.

100 Thieves has also made great strides in creating a unique brand identity. The team’s merchandising offerings are some of the most sought-after in the esports world, with fans queuing up to get their hands on limited-edition products. The 100 Thieves website also features an online store where fans can purchase apparel, accessories, and other items that reflect the team’s branding.

One of the most significant milestones for 100 Thieves was its entry into the League of Legends Championship Series (LCS) in 2018. The team’s founder Nadeshot had expressed his desire to enter the league as early as 2017, and the team’s impressive performance in various tournaments helped solidify its position as one of the top teams in North America. The 100 Thieves’ LCS team has since been a consistent presence in the league, making it to the playoffs multiple times and even reaching the finals in the spring split of 2019.

While 100 Thieves has enjoyed significant success so far, the organization remains committed to continuous growth and improvement. In a recent interview, Nadeshot revealed the team’s plans to build a new content that will serve as the hub for 100 Thieves’ content creators, providing them with a dedicated space to produce more engaging and high-quality content. The team is also expanding its presence in the mobile gaming scene, with the launch of its Clash Royale and Wild Rift teams in late 2020.

In conclusion, 100 Thieves is a team that has managed to capture the hearts of esports fans worldwide with its unique approach to building an esports organization. By focusing on delivering compelling content, building a strong brand identity, and being inclusive of diverse players and content creators, 100 Thieves has become a force to reckon with in the esports world. As the team continues to grow and expand its presence, it is clear that there are even greater things ahead for this exciting and dynamic organization.

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